Get Creative: Customize Your T-Shirt Today and Enjoy 20% Off! CLICK HERE

The True Cost of Owning and Operating a DTG Printing Business

The True Cost of Owning and Operating a DTG Printing Business

The True Cost of Owning and Operating a DTG Printing Business

Are you looking into purchasing a DTG printer to start a print on demand business or launch your clothing brand? In this video we dive into the true cost of owning and operating a direct to garment printer. Interested in learning more?: http://bit.ly/About-Omni-DTG

DTG Printers have fueled the rise of Print On Demand business models and are here to stay with the rise of eCommerce. They allow customers to print one design at a time, with little prep work in between jobs. Making this type of equipment ideal for businesses that are launching eCommerce stores with hundreds of options for their customers. But is purchasing this type of equipment ideal for your business?

The true cost of ownership begins with financing of equipment, but it doesn’t end there. In this video we dive into the aspects of the operation you should be considering before making an investment into DTG equipment. We also interview Gabriel Lopera with Gush Apparel who shares his journey into starting a DTG business after leaving a 6 figure corporate job.

✅Have a clothing brand and want to print with GUSH Apparel?: http://bit.ly/GUSH-Apparel

✅Interested in launching a Print on Demand Clothing brand? Start with this free training and download your FREE guides and resources: https://bit.ly/FTGU-App

Navigate this video:
0:00 How Much Does it Cost To Operate a Direct To Garment Business
0:55 How To Calculate The Cost To Operate a DTG Business
3:29 Breaking Down The Math of Running A DTG Business
5:15 How Profitable is a DTG Printing Business
6:15 Creating a Profitable DTG Printing Business
7:56 What You Need To Operate a DTG Business
9:58 How Long Does it Take to Print T-Shirts With DTG
10:08 The Reality Of Starting a Print On Demand Business
13:25 The Learning Curve To Running a DTG Business
14:57 Cons of Starting a DTG Printing Business
16:56 The Keys To DTG

🔔Make sure you subscribe to be alerted of future videos hitting the channel: http://bit.ly/Subscribe-JohnxSantos

#fromthegroundup #DTG #tshirtbusiness

***Resources We Recommend***

👕 Starting a clothing brand? Checkout what Bella + Canvas has to offer:
Wholesale Account: http://bit.ly/2Kc3cab
Industry Insight: http://bit.ly/2OCKRHE

*** OmniPrint- Get Quotes and Information on Printers and Supplies

*** Shopify: Free website to get you selling online: https://bit.ly/Free-Shopify

*** FTGU Academy: Build your custom brand and products: http://bit.ly/GroundUp-Academy

***Bluehost- Web hosting package, 30 Day Money Back Guarantee

*** Design Package- Photoshop, Illustrator & More

*** Create HQ Mockups Of Your Clothing Designs with Placeit

***Upload and print your designs with Printful:

***Fiverr- Create Logo Design and Graphics and Marketing Materials

*** Rocket Lawyer- Create Legal Contracts, Business Partnerships, LLC’s, Corporations and More

*** Amazon- Recommended Startup Items

*AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it.


Share this post

Comments (49)

  • Chip Linck Griffin Reply

    The equipment cost example is not the way to look at this. That's bad. He took the profit from several shirts and applied that to the cost of the equipment. I get it. He's trying to sell you a printer, and wants to show you how easy it is to pay for the loan. You want to know the lifespan of the machine. It does not matter if that machine is $15K or $20K. It does not matter what your loan is per month. What matters is what is the expected prints across the life of the machine, and divide that into the cost of the machine across its life to get the cost per shirt. That's part of how you determine the true expense per shirt.

    Then you figure out the maintenance cost in both material and time, and divide that to get a cost per shirt. You do this for every piece of equipment and disposable that you need, not just the few items shown in the video. Finally, you determine what your rate is to pay yourself, and add that to the cost to make a shirt. That's right. Your pay is an expense in making the shirt just as it would be if you had an employee. They make it look like you put $10 in your pocket for each shirt. You don't. If you do, then your business isn't making a profit, and it will fail. That's why your pay is an expense. Take your pay per day, month, whatever and divide it across the number of shirts you sell in that period of time.

    Then you can find out what the profit of this shirt is. That is the business's profit. That is what you then use or save for your business. If you do it right, you don't need a loan when it's time to buy a new machine, because a portion of the profit was saved. No loan means the cost per shirt goes down when you adjust your numbers. Then you can pay yourself more, or make more profit for the business.

    November 22, 2023 at 5:12 am
  • Sophie Ca Reply

    I wonder how brand names like Old Navy or JCrew prints their graphic shirts. They may do it at their factories in China or somewhere? Their graphic shirts sustain after years of washing and drying. Finding a provider whose shirts will last long seems to be difficult for POD merchants…

    November 22, 2023 at 5:12 am
  • jerry waters Reply

    I deal with the homeless in Oklahoma City. Norman. I have this shirt that would sell big time. Could be tens of thousands of shirts. Per a month… But I cannot find anyone that either can't do it because of whatever reasons! I don't think I would have time to start a Printing business, although I've thought about it…

    November 22, 2023 at 5:12 am
  • Paranormal Response Reply

    If I was only making 50.00 bucks a day, I better find a new hobby. 120.00 is nice but take away sales tax and Income tax. 20.00 – 25.00 per tee. minimum.

    November 22, 2023 at 5:12 am
  • Luz Ramirez Reply

    La victima 😢

    November 22, 2023 at 5:12 am
  • Big Chuck Reply

    Omni is a printer company based in the USA, and imported/manufactured from/in Korea, and the importer, OmniPrint International has the worst customer service that I have encountered in my entire life. If you want a machine that has someone available locally to repair or troubleshoot, if ever needed in the future, go with Epson or Brother (or a reputable company who stands behind their products). Caveat Emptor (buyer beware)!

    November 22, 2023 at 5:12 am
  • ironman Reply

    You forgot to ad the shipping cost.

    November 22, 2023 at 5:12 am
  • Love to Kleep Reply

    John. How are you? Im kinda interesting in DTG printing business. Right now I have a brand call KLEEP and mainly importing goods overseas. And this importing business always takes time. I do have inventories so I can keep running my business but at the same time,if I can start this DTG printing business, it will cover all break period. I also have website and currently selling goods in there and have around $3000/mo sales. Online store is not my main business though. And I like to discuss more about the DTG business with you.

    November 22, 2023 at 5:12 am
  • Taylor Kaplan Reply

    Its a chicken and egg problem. Cant make the sales without photographing the prints, making the print examples costs 85$+ each. Its very expensive.

    November 22, 2023 at 5:12 am
  • Hanis Sufiah Reply

    glad that i found this video. thank you gabriel, its what i needed to hear. was so into building my brand but when im at it, i feel like giving up and go back to my 9-5 job. its not easy. definitely need a local mentor. thank you gabriel and thank you john.

    November 22, 2023 at 5:12 am
  • TMProjection Reply

    you know what boggles my mind, the ridiculous prices of these printers, i started 3D printers 2 years ago, and that business side has been blooming for say £1k per printer….what on earth justifies the prices of these printers…doesnt make any sense to me

    November 22, 2023 at 5:12 am
  • Real Life Boutique Reply

    Selling our Omni printers was the best thing we ever did, even with the huge loss in selling them. The cost to maintain the printers, the cost of wasted shirts because of machine failures was a damn joke. We were running 4 printers 10+ hours a day. It was terrible. We switched to 2 brother GTX ProB printers and GAME CHANGER. one machine takes over the time spent on 4 Omni printers for LESS FREAKING MONEY. The second printer means we only print 5 hours a day. The cost to maintain is less and so much less wasted shirts. Choose wisely. Omni's require so much hands on care and money to run. It got us going but getting off of them was necessary. Choose wisely.

    November 22, 2023 at 5:12 am
  • Moni Johnson Reply

    Great and very valuable info.

    November 22, 2023 at 5:12 am
  • Wisdom prevails Reply

    For a good shirt like 7$

    November 22, 2023 at 5:12 am
  • J & M DTG PRINTING Reply

    Omniprint International is a total scam people. stay as far as possible and buy a real DTG. there's a reason why this guy keeps deleting my comments because I tell the truth

    join the FB groups not related to omni and youll see the true as well

    November 22, 2023 at 5:12 am
  • Ladybug Black Reply

    This is great information. Thank you

    November 22, 2023 at 5:12 am
  • TTT DDD Reply

    I cut my brother gtx cost less than 120usd per month

    November 22, 2023 at 5:12 am
  • Creative Tips Reply

    Thank you

    November 22, 2023 at 5:12 am
  • Darrius King Reply

    Questions. I just want to do simple quotes with a bit of color.

    Example: Is The Grease Poppin Yet?! In the color blue, black shirt or white and big enough to see across the whole shirt. Cause this cricut and Heat press don't cover enough shirt space.

    November 22, 2023 at 5:12 am
  • Phil Delta Reply

    I run around 3 to 5 dollars for the ink only hahah

    November 22, 2023 at 5:12 am
  • Hope A Reply

    Do you have any branch in Vagas?

    November 22, 2023 at 5:12 am
  • omar seyed Reply

    any decent Dtg printers under £5k ?

    November 22, 2023 at 5:12 am
  • Peter C Reply

    many things wrong in this video. I am doing dtg and screen printing for almost 10 years. Here is thing, Amazon is screenprinters business, you need volume, cheap prices and FBA. everything else can be dtg. but if you don't mix screen printing basically never gonna make sufficient profit. DTG is just way too labor intensive. pre treating, loading artwork, printing takes time. and print costs way more than screen printing. you need to achieve volume on dtg and rock and roll on screen printing. 15$ price and 5$ is very wrong. shipping is 4$, marketplace takes 15%, advertising takes 20-25%, electricity, rent, labor, printer maintenance, inks, supplies, cost per Tshirt could rise very quickly, if you sell for 15, you make 2$-4$. if you don't advertise you don't sell at all.

    November 22, 2023 at 5:12 am
  • Victor Hernandez Reply

    Hi John have you done a review on Roland B12

    November 22, 2023 at 5:12 am
  • Siraj A Reply

    Man.. Would like to Thank you for all these videos.. Been following for about 3 years and finally thinking of buying a printer.. Would like to connect with you tho.. but I know you're a busy man. THANKS AGAIN 😊

    November 22, 2023 at 5:12 am

    It died before it was even born . No way in the world I can sell a shirt for $15

    November 22, 2023 at 5:12 am
  • Rich Chadbourne Reply

    How much space do i really need for the entire set up?

    November 22, 2023 at 5:12 am
  • Jessica Rosario Reply

    Hey I have questions is there a way to talk to someone on the phone.

    November 22, 2023 at 5:12 am
  • BRA Reply

    I'm glad to be part of this but I didn't get the link to Gabriel

    November 22, 2023 at 5:12 am
  • Ali ak Reply

    Hey can you send me the link app please . thanks

    November 22, 2023 at 5:12 am
  • Kate Walker Reply

    Great job done buddy

    November 22, 2023 at 5:12 am
  • Kenanga Studio Reply

    nice john

    November 22, 2023 at 5:12 am
  • bisket2003 Reply

    Love how the screen capture is of three old ass outdated machines……hahah. This industry is just getting started. It changes so damn fast and the industry is just going to continue to grow.

    November 22, 2023 at 5:12 am
  • Leonardo Velasco Reply

    Idk if I missed but the whole time I’m waiting to hear how much the dtg machine costs

    November 22, 2023 at 5:12 am
  • Jay B. Reply

    While I know a DTG is a DTG (pretty much), I was interested because it looked like you were talking about a few different brands….VERY DECEITFUL = I stopped 1/8th of the way through then skipped a bit – the title should be OMNIPRINT talks about OMNIPRINT – no bueno

    November 22, 2023 at 5:12 am
  • SideShowPucc Reply

    Great info but don’t forget to let them know how OmniPrints machines aren’t made to last! Prints are good dont get me wrong but the machines are not made to last at all! The print head will be the very first thing to go out ans by the time it does your warranty won’t cover it, that’s why the warranty time is so short because they know when it goes out, dampers mess up, cables burn out, pump goes out and also is very inconsistent at random times, you’ll spend more money on supplies and fixing the machine than you’ll ever make profit, and last but not least they have the absolute worst technical support ever!! Will be making a YouTube video very soon on OmniPrint being the worst , honestly in my eyes i feel scammed by that company, they’re charging huge amount of dollars for product that isn’t even built to last

    November 22, 2023 at 5:12 am
  • PMPbeats Reply

    Thank you for the info. This has been super helpful thank you

    November 22, 2023 at 5:12 am
  • beba041210 Reply

    How can a person reach out to you? Trying to start a small business but not going so well 🥺

    November 22, 2023 at 5:12 am
  • Frankie J Reply


    November 22, 2023 at 5:12 am
  • Jose Mendoza Reply

    Thoughts on the Epson f2100?

    November 22, 2023 at 5:12 am
  • Zairhen Binanatali Reply

    Where I buy like this Tshirt printing machine?

    November 22, 2023 at 5:12 am
  • Alejandro Hernandez Reply

    Todabia no se las recomiendo requiere mucho mantenimineto y la tinta esta muy cara el tratamiento para la playera tambien ademas cada rato tiene problemas y tardan asta 2 dias para marcarte si ciuando tienes problemas si van acomprar una compren una mas varata esta casi 27 mil para tantos problemas no vale lapena solo garantiza lo que no se descompone

    November 22, 2023 at 5:12 am
  • Thomas Yarnes Reply

    I could not be in better hands. You guys are so much more than just a DTG manufacturer. Comprehensive, objective training….. love it!!

    November 22, 2023 at 5:12 am
  • Clutch Dav Reply

    How much is ink

    November 22, 2023 at 5:12 am
  • KawaiiKay Reply

    @John Santos
    WoW awesome video😁 your taking step by step process to a WHOLE new level🧵👚🖥📲💵

    November 22, 2023 at 5:12 am
  • Jason Reply

    Another thing to factor in is the shop rate. You have to include the electric bill, the supplies, the rent/mortgage, owners pay, basically the overhead. If you don’t figure that in and just figure cost of the employee and the shirt, ink and pretreat you could find yourself wondering why your not getting ahead & bringing in money.

    Also, it’s not always good to pretreat ahead of time. Better to pretreat same day as you print.

    November 22, 2023 at 5:12 am
  • Jeni Arifin Reply

    Trying DTF

    November 22, 2023 at 5:12 am
  • Nathan Clark Reply

    Is there a way I could message you and ask a couple questions?

    November 22, 2023 at 5:12 am
  • basikboy Reply

    You REALLY have to separate yourself from Omniprint. Your videos would be so much more Informative If you based this Information on other machines besides Omniprint. Or if you are going to continue to work with just Omniprint, Include that In your titles. It's super clickbaity when you post a thumbnail showing other printers but only focus on Omniprint.

    November 22, 2023 at 5:12 am

Leave a Reply

Your email address will not be published. Required fields are marked *