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Private Label Products vs Manufacturer Branded Products

Private Label Products vs Manufacturer Branded Products

Private Label Products vs Manufacturer Branded Products



Private label products can be a great way for businesses to make money, but there are manufacturer or national brands that are out there too. Here we go through the differences between these two types of brands.

#marketing #privatelabel #branding
Topic 10 Branding and Packaging

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Comments (20)

  • Khushboo Shah Reply

    Beautifully explained

    November 24, 2023 at 11:18 pm
  • Kranti Kumar Reply

    Thanx u sir

    November 24, 2023 at 11:18 pm
  • Tomoki-K Reply

    In Japan, Don Quijote (a well-known discount store) is developing attractive private label products.
    Private label products are no longer copies of national brands.

    November 24, 2023 at 11:18 pm
  • Chintala lokesh Reply

    Inflation demands Private label brands.

    November 24, 2023 at 11:18 pm
  • Unbiased Opinions Reply

    Great breakdown. Best one I’ve seen.

    November 24, 2023 at 11:18 pm
  • Craigo 21 Reply

    Thanks a lot, the info given was perfect for what I needed to research.

    November 24, 2023 at 11:18 pm
  • Austin Wachira Reply

    Great Stuff, Thanks Professor!

    November 24, 2023 at 11:18 pm
  • Lilvon Campbell Reply

    PURE GOLD …..thanks : ) Would love to hear your take on how a private label brand can over power the manufacturers brand. Especially if they work together. Has there been any instances where this has happened? If so in which industry? Everyone? I have sooo many questions lol.

    November 24, 2023 at 11:18 pm
  • Ronald Rujano Reply

    Very nice explanation ! Gracias !!

    November 24, 2023 at 11:18 pm
  • Sasasha Reply

    What a great surprise ! I always watched Wolters World and I am floored to see you here but also happy as can be. I’m starting an e-commerce and I decided on Private Label. What better guide is there for me on this journey? Yippee! 😊

    November 24, 2023 at 11:18 pm
  • Awais Akram Reply

    Literally watched so many videos and learned nothing while this guy explained it perfectly in the first minute

    November 24, 2023 at 11:18 pm
  • Rebeca Reply

    Gostaria de saber a diferença entre marca do fabricante e marca própria

    November 24, 2023 at 11:18 pm
  • Boxer Dogs Reply

    Take a manufacturer that has its own brand and label. Would those manufacturers allow you to buy from them and put your own label on the product, instead of using the manufacturers label?

    November 24, 2023 at 11:18 pm
  • Tosh T Reply

    To answer your first question, if it's an item I regularly use, I'd buy both and compare. If there's a significant price savings and zero quality difference, why not go with the private label or generic?
    To answer your exit question, I hear all the time that Costco Kirkland brand is an excellent private label. I don't need a gallon of mustard or a six-pack of rotisserie chickens so I've never shopped at Costco but again, it seems that the general public loves Kirkland.

    November 24, 2023 at 11:18 pm
  • Josh Does Travel Reply

    It’s always a good idea to check the ingredients list between the name and store brand of an item, since a lot of times, they’re basically the exact same, just priced and packaged differently

    November 24, 2023 at 11:18 pm
  • Evan Felicetti Reply

    Very interesting video, thanks Mark!

    November 24, 2023 at 11:18 pm
  • TYPE xxi - WOLF Reply

    schnooks … or however they are spelled are more profitable ones.

    in germany manufacturers do produce their own products and for ALDI and other grocery chains like LIDL, but they have a unique ID in many cases cause all products come from the same plant.
    Sometimes recipes are the same, sometimes different, but the private labeled ones with different recipes have to deliver more quality recently due to higher competition.

    All get closer to each other regarding quality.

    ALDI got better with its own brands and started to sell origin manufacturer brands regulary and occasionaly.

    You want Heinz Ketchup in a german Aldi?
    You will get it, but not every day more 3-4 times a year and it will be cheaper than everywhere else.
    Aldi had fallen behind competition in the past 5 years so they changed a lot from 2018 on:

    ★ new outlets, not refurbished ones: they scrapped old one and build new one with solar power roofs everywhere and now EV chargers as counter reaction to Lidl initiative = free charging
    ★ more manufacturer or high quality brands (Mövenpick is a suisse brand giving licences for marmelafe, icecream, yoghurt, … so you get a ususl yoghurt from a manufacturer that adds a line on top: Mövenpick yoghurt – made by Ehrmann who advertises with "Ehrmann")
    ★ more seasonal products
    ★ more regional products from local farms, same state or province
    ★ more fresh fruits, vegetable and
    ★ ecological or natural bio products produced without pesticides, gen changed foods, …
    ★ vegan stuff
    ★ and finally "fair trade" products like coffee

    That is an unbelieveable change in the ALDI business model that attacks tge traditional grocery chains.

    November 24, 2023 at 11:18 pm
  • Meghan メーガン Reply

    Here in Japan, Lawson convenience stores sells a lot of snacks. They often collaborate with companies like Calbee where they put out Lawson branded chips, but you still see that Calbee logo on the bag. It’s a win-win for both the convenience store, and the snack manufacturer.

    The convenience stores also do merchandise lotteries. Maybe they want to promote a new anime or band, and they’ll have a line of goods you have to “win”. Typically these lotteries cost 650 yen for a ticket, and you’re guaranteed a prize, no matter what. If you get duplicates, you either have to trade or sell them. These lotteries tend to be anticlimactic because the merchandise turns up at Book Off for relatively cheap prices, usually.

    November 24, 2023 at 11:18 pm
  • Georgian Crossroads Reply

    Hey Mark I see the copycat situation rife in the computer ink world. The printers always have their own inks. But they are always outrageously expensive. So I've often gotten knockoff cheap inks. Click Inks versus Brothers own labels. Then I started noticing strange issues. The knockoffs are water soluble. The knockoffs are less bang for the buck. So then I go back to the original, my wallet hurting. And I feel ripped off by the shocking lack of ink quantity. So I go back to Click Inks. Why is official printer ink so darned expensive? What creates this weird situation?

    November 24, 2023 at 11:18 pm
  • Johnnie Walker Reply

    How about the same product with different names. Eg. 1: Biscayne, Bel Air, and Impala. Eg. 2: Daihatsu and Toyota.

    November 24, 2023 at 11:18 pm

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