How To Sell Any Product In 2024
Today’s video is a compilation of some of my best advice when it comes to selling. The number one asset for any business, entrepreneur, or personal brand is attention. Whatever you are trying to do, whether it is selling a product, offering a service, or spreading a message, it can not be done without getting the attention of the audience.
The great thing about the internet is that now attention is more widely available and requires less money to access than ever. This is why social media, especially YouTube Shorts, LinkedIn and TikTok, are super important platforms for you to be on. The organic reach on those platforms is so high, that it really comes down to how good your creative is.
Start thinking of platforms like TV channels and put your “ads” on the popular shows that everyone is watching. It does not matter if the “show” is less popular next season, just strike when it is hot.
Timestamps:
0:00 – 0:59 Attention will get you everything you want
0:59 – 3:04 Building a brand leads to sales
3:04 – 3:52 Use your podcast to get more business
3:52 – 6:18 How to advertise on a budget
6:18 – 18:07 How to grow your sales E-commerce sales
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
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Comments (31)
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So many gems. Thanks Gary 🙏
Damn Gary. This spoke to my soul
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Let’s go. Thank you Gary. I have a lot of information in my dome that I need to release in 2024. Attention, attention, attention.
honestly some of the best content on…. anything really lol
5 years in a dark hole is honestly what you do to make the dream come true. the amount of rick folks who started a business in their garage is astounding.
Gary makes a valid point about attention being crucial, but there's another side to consider. While social media platforms offer great reach, relying too much on them can be risky due to their constantly changing algorithms and trends. It's important to also focus on building a strong email list and a robust website. These assets are entirely under your control and can provide a more stable and direct line to your audience, irrespective of social media changes.
You're a true YouTube sensation in the making.
The conference usually attracts real people. I don't' know who sits on linkedin other than hiring geeks or people looking for a job. Most execs I know are usually busy to waste time on social platforms looking for a crafty message to digest. Some buy into the narrative but start to look artificial quickly and plain silly with their "kudos for this, pat on the back for that" on LinkedIn.
BEST ADVISE! HARD WORK WORKS!
Hi Gary, I love hearing your voice. I took your advice about tik tok, but I didn't want to, so I started posting consistently. Woah. Its happening, I get way more interest there than any other platform, you were right. I have way more views than followers (less than 100 lol), but feels good to get some exposure out my art.
What happened to the NFTs he was selling
Brand out paces sales – BOOM!
I'm about to go all in with e-commerce when I get laid off this spring. I'm preparing. This is the year I'll jump off and do what I love full time and forever.
Always Valuable Content 💰
tasium guy showed that he understand GaryVee yet the store still the same and even the tiktok link still not working sadly 😥
G really know!! 10 post a day coming soon. Keep a eye 👁 G
Gary is so audacious in everything he does. 😮❤
This was great and powerful thank you !
WOW my son is autistic wife would love this info
@GaryVee you mention organic posting on social media, but if you don't have a following (that love you) then organic gets little to no visibility. What are your thoughts on that?
The dentist❤
TikTok link still doesn’t work. 🙈
Nothing like some GaryVee to keep you disciplined and motivated 🔥🔥🔥
Excellent video! Im a real estate agent, how would you suggest to grow my "attention" on social exponentially? Ive done social for more than 13 years in various sectors but real estate is the hardest for me. Don't know what I lack.
Love you Gary !!!!
Let’s just appreciate, how much time and effort Gary puts in for us. Thanks Gary!
Hey my name is Omri Agassi and I’m 23 years old from Israel
I’m following you since 2015/16 and at the age of 16 started my own first shopify dropshipping store and I got 3 sales but never be able to scale it
my goal is to make enough money to buy my desires ans investing in apartment in good place and so so
What’s you advice to a young man like me and please I know I don’t need to chase money but it still my dream.
My problem is that I really try to get to go to work but my mental illness is make hard on me I succeeded to go every single day for a month and then it collapsed I think it’s because I don’t like any job beside ecom
Also I have a dream to meet you one day but I’m pessimistic about it 😅
This is why I love Gary. Sharing is caring 🥰 Thank you!
love you bro I using your tips and it F*cking helped me thanks bro