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From $50 to $4.2M/Year Sneaker Reselling Business

From $50 to $4.2M/Year Sneaker Reselling Business

From $50 to $4.2M/Year Sneaker Reselling Business



Sneak City started in a garage. Now, they bring in more than $400,000 a month across their online store and two brick-and-mortar locations. Find out how they started a profitable sneaker reselling business in this interview.

This video has been sponsored by TailorBrands. Get your LLC for your business and more with Tailor Brands:

Tia started reselling sneakers and clothes she bought in thrift stores for some extra cash in college. She quickly realized the high demand and profit potential and started growing the business, first with a Shopify store and then into their first brick-and-mortar. Now they have a team to help run their stores. We’ll find out how they built that team and how Tia and Anastasia’s role in the business has changed as it’s grown.

Starting a business? Use elevate.store to save up to $1600 –

The key to this growth is also the industry’s biggest challenge: buying sneakers can be expensive. Tia and Anastasia explain how they keep inventory costs low so they can make up to 30% margins on each sale. You’ll also hear the key skills to open a sneaker reselling business and how those have helped Sneak City grow so quickly, along with some tips for how to get started if you don’t have a lot of cash on hand.

Once you have shoes to resell, the next step is getting them to buyers. We’ll learn how Sneak City uses its 100,000 YouTube subscribers and other social media platforms to attract and engage with customers. It also helps to have a brick-and-mortar with lots of foot traffic, and you’ll hear how that influenced where they opened their second location and the value of a physical space for a reselling business.

If you like this interview and want to hear from other entrepreneurs in the clothing industry, check out some of our past videos:

Opening a $102K/Month Boutique Business (See What It Takes) ►

How to Start a $120K/Month Clothing Line (On a Shoestring Budget) ►

Resources
– Learn more about Sneak City at their website
– Get your LLC for your business and more with Tailor Brands
– Hear more interviews with business owners and experts at the UpFlip podcast
– The UpFlip Blog, a great source for actionable advice on starting or growing a business
– Check out our business courses taught by real entrepreneurs

Timestamps:
00:00 – START
00:45 – Meeting Tia and Anastasia
02:04 – Personal sneaker collection
03:17 – New location tour
04:16 – Getting started
05:04 – Skills you need
05:35 – Tour of headquarters
06:32 – Store layout
08:17 – Drivers of their success
08:58 – Team and management
10:42 – Talking numbers
10:54 – Overhead costs
11:17 – Online vs. retail sales
11:54 – Reseller niches
12:28 – Using YouTube to grow a business
14:06 – Other social media
14:56 – Where to get reselling inventory
15:40 – Online store platform
16:29 – Fan blitz
17:39 – Value of brick-and-mortar
19:03 – Business mistakes
20:08 – Buying shoes to resell
22:44 – Employees and team
23:30 – Evaluating inventory
25:47 – Managing workflow
27:09 – Challenges
27:39 – Outro

#sneakers #sneakerreselling #howtoresellsneakers

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Comments (43)

  • @UpFlip Reply

    Get your LLC for your business and more with Tailor Brands: https://bit.ly/tailor-brands-offer

    December 9, 2023 at 9:47 pm
  • @Samoanrightsusa Reply

    Bro no way that girls in her 20s I need to see a birth certificate

    December 9, 2023 at 9:47 pm
  • @geoffreypotterpotter5005 Reply

    Complete vultures,people like this are the reason sneaker culture is dead.These people are just crooks,why anyone would admire this is beyond me,complete cockroaches…

    December 9, 2023 at 9:47 pm
  • @alexsem9824 Reply

    if you see asian face in that bussines mind that there are fake stuff!!!

    December 9, 2023 at 9:47 pm
  • @prabinkoirala5604 Reply

    Can i get a job in this shop 😢

    December 9, 2023 at 9:47 pm
  • @b00nyman Reply

    Since reselling is dead they make millions in their dreams maybe

    December 9, 2023 at 9:47 pm
  • @paulnhbtx713 Reply

    “ you keep fakes “ so the seller just lets you keep them ?

    December 9, 2023 at 9:47 pm
  • @paulnhbtx713 Reply

    lol why do people sell their stuff to low ballers so they business owner can resell at a profit. I don’t get that

    December 9, 2023 at 9:47 pm
  • @truthreignsforever9286 Reply

    These two are really an inspiration. What a success story. She started from going to thrift stores to this! Awesome. Respect to her

    December 9, 2023 at 9:47 pm
  • @Yusuf14-09 Reply

    Sounds to good to be true 😂

    December 9, 2023 at 9:47 pm
  • @user-ks2jf7jz9q Reply

    How to find 1 for 1 suppliers

    December 9, 2023 at 9:47 pm
  • @antdolla702 Reply

    This is such a good video. These ladies are very inspiring and the host asks great pertinent questions. A++

    December 9, 2023 at 9:47 pm
  • @timmuto7824 Reply

    Hell ya

    December 9, 2023 at 9:47 pm
  • @user-dn2cv2sb1v Reply

    No matter the appearance or the metal parts of the @ AMZLV bag, I believe that as long as you are not a practitioner, you will never see any difference

    December 9, 2023 at 9:47 pm
  • @lawaniolayori2924 Reply

    Pls what’s the name of the torch light she uses to observe the thread lines … are they normal torches ?

    December 9, 2023 at 9:47 pm
  • @edwinmachado7964 Reply

    Man she’s cute

    December 9, 2023 at 9:47 pm
  • @RussellGuest Reply

    Hello from London Ontario

    December 9, 2023 at 9:47 pm
  • @dianamunozdezapata795 Reply

    Where stupidity roams , money is fluent

    December 9, 2023 at 9:47 pm
  • @REEFTANKGENIUS Reply

    Comes free with foot fungus. Lol

    December 9, 2023 at 9:47 pm
  • @REEFTANKGENIUS Reply

    Anyone that pays 20,000 for a pair of shoes is smoking crack

    December 9, 2023 at 9:47 pm
  • @thekoshertourist Reply

    Not sure why she's using 130% of the sales price…..$39 profit on a $90 cost of good is 43.33%. 30% of 90 is 27. Unless she meant to say she multiplies the current StockX price by 130% as that would be a 30% margin if she's buying at that price, but she's going slightly lower – which is not a bad thing bc then it gives some wiggle room to negotiate upto the StockX price.

    December 9, 2023 at 9:47 pm
  • @MikhaeIskandar Reply

    damn shes fine

    December 9, 2023 at 9:47 pm
  • @BeastSpedUP Reply

    Never let people know how much you are making publicly

    December 9, 2023 at 9:47 pm
  • @chrismiller755 Reply

    Everybody not making $ doing this trust me. People are wearing reps more than yall think

    December 9, 2023 at 9:47 pm
  • @futurelifestyle2698 Reply

    If you want to lie then why say with $50 you can start with $1 😂…really??? with 50 you can buy only one or two pieces… be realistic… It will take ages to make millions

    December 9, 2023 at 9:47 pm
  • @Terminator550 Reply

    Are they sisters??

    December 9, 2023 at 9:47 pm
  • @user-qk1kc3sl6o Reply

    2x

    December 9, 2023 at 9:47 pm
  • @user-qk1kc3sl6o Reply

    Red orange

    December 9, 2023 at 9:47 pm
  • @user-qk1kc3sl6o Reply

    Tank top nba lodge

    December 9, 2023 at 9:47 pm
  • @aurelienhonest4772 Reply

    Amazing episode!! But when they buy the sneakers in eBay how’d know if is it real or fake ?

    December 9, 2023 at 9:47 pm
  • @user-cy3zj2dl6g Reply

    In the hood
    That Jordan original would be wrapped in plastic wrap

    December 9, 2023 at 9:47 pm
  • @Chicago48 Reply

    I notice they have one shoe of the pair and not both shoes on the shelf. Smart. No smash & grab.

    December 9, 2023 at 9:47 pm
  • @mjar3799 Reply

    Brilliant…
    Anyone knows where to buy sneakers in bulk for flipping? Any recommendation for reliable auctions or big wholesalers?

    December 9, 2023 at 9:47 pm
  • @tymoney238 Reply

    Dope

    December 9, 2023 at 9:47 pm
  • @shindabois2125 Reply

    i really want to start skr reselling am 13 my mom and dad mainly thinks its a waste of time and i bought my first ever shoe i was going to sell it for 120 when it was 105 they said no so i need help any tips

    December 9, 2023 at 9:47 pm
  • @imtherain Reply

    so where do u buy shoes to resell?

    December 9, 2023 at 9:47 pm
  • @lydiarobinson-wd5ie Reply

    I have a serious question do you all have a insta anyway I can contact you?

    December 9, 2023 at 9:47 pm
  • @-Only.Facts- Reply

    Liquor license

    December 9, 2023 at 9:47 pm
  • @Cynthia-ql9te Reply

    Girl you need to pamper yourself your ends are looking a little wild there girl

    December 9, 2023 at 9:47 pm
  • @devincase3091 Reply

    Give me money

    December 9, 2023 at 9:47 pm
  • @ChrispiChicken Reply

    They say that the biggest problem in the industry is fakse, which is acurate, but the resellers complaining about there being sonmany reps, are the exact reason why they exist, resellers are selling shoes at a ridiculously high price, to the point that people perfer to buy reps than to go broke buying a single pair, i see reseller nowadays still sell panda dunk lows for $500 when they retail for $120 and are constantly being restocked, i say the biggest problem in the industry are the resellers

    December 9, 2023 at 9:47 pm
  • @dasher-yk7br Reply

    You guys are living my dream! I'm at my first 100 pairs right now. It's so hard to post some of the shoes i like a lot! You guys are legends in my eyes! I got the streetwear as well as bape and old evisu. Pretty much my last 10 year collection..lol. man this is awesome! Thanks for this video.

    December 9, 2023 at 9:47 pm
  • @agonz91 Reply

    Do they mention the part where they back door and bot sneakers? No? Ok…

    December 9, 2023 at 9:47 pm

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