12Apr
Costco CEO Breaks Down How a Kirkland Product Gets Made | WSJ
Costco’s CEO Ron Vachris sat down with The Wall Street Journal to discuss how its $86 billion Kirkland Signature brand runs and why it allows Costco leverage over many big brands. Vachris touches on why Costco has such strong employee retention, the ‘Costco guys,’ why their private label brand has had success over other retail giants like Walmart and Target and more.
Chapters:
0:00 Becoming CEO after 42 years
1:00 Employee retention and Costco’s culture
1:44 Brand affinity and Kirkland’s role
3:03 Kirkland prices and suppliers
4:15 Process of creating a Kirkland product
6:14 Kirkland products that have struggled
6:51 Kirkland’s future
#Costco #Kirkland #WSJ
source
Comments (32)
Inside Walmart’s meeting with investors on a day of tariff turmoil: https://on.wsj.com/4idZkC5
Man this gentleman ranked up from the very bottom to the top, he knows all the ins and outs of the company. Respect
I won't be shopping in Costco until Trump is removed.
Tried buying Kirkland sausages in Costco sama as they use in the hotdogs, always out of stock.
From his diction ans delivery I can only feel that he was way overqualified back when he was a forklift driver
Costco may sounds a dream company to work but my experience was terrible working in Deli Department inside a freezer with pressure of meals preparation and handle everything frozen, front/end cashier same time do go backs and merchandise organization working as a stocker merchandise at night and cleaning the store before open do all the compactors then jump to front/end, jump to bakery, keep produce organized for $17.50 honestly it’s not worthy. I’m not lazy person and probably that’s why my supervisors over abused me but not money will pay you enough to keep it up with all the hard work and not recognition in my experience Costco abused me as a worker management have preferences to hire family members and friends of friends. Working in Costco didn’t work for me and many of my other coworkers that left after me. The only good thing is tine and half pay in Sundays but they never aloud me to work more than 6hrs on Sunday’s.
Does anyone know why every single video of this type has that annoying jingle music in the background? I seriously can't stand it. It's like the one trick the editors of these videos have and they've been doing it for a literal decade now. Stop already.
Bring back combo pizza..
I love costco. they pay their staff well and in return they are always super friendly and helpful! often times i will go and only buy 1 rotisserie chicken
Costco gives local managers very little control. At my local Costco in Delaware County, PA, Seattle HQ decided to relocate self-checkout. Traffic flow for both self-checkout and assisted checkout is now much slower. Local management agrees that everything goes more slowly, but Seattle demands compliance regardless.
42 years working in one organisation. Think of all the years of work Christmas parties.
Love this store! Just can't see them getting into cheap electronics with these tariffs on Chinese products 😢
You know what would be awesome, if Costco make a dumb Kirkland oled tv display.
Thank you for being committed to Diversity Equity and Inclusion. ❤
Costco is hanging on tenaciously to DEI.
Costco stood up to the MAGA demand that companies drop DEI policies and it was smart to do so. A forklift driver would rarely be given the chance to rise to upper management (let alone CEO) in most corporations, who want a "corporate fit", someone who's like the people already at the top. Ron Vachris is really switched on, while at the same time he has both feet on the ground
Great. I worked for many companies that never treated anyone well, employee or customer. I am glad that the employees are payed well with benefits. The way it should be.
I need to know that the hot dog and soda price will remain!
Kirkland stands for quality, and is quality. That’s what I want, so that’s what I buy. It’s as simple as that
I wish more companies recruited executive leadership from their own rank and file. It provides so much more value than when the board hires the entire c-suite externally.
Ron, please trash DEI!!!
Interesting. I like Costco 👍
Really well conducted interview from the interviewer. Compared to a lot of interviewers she does not take too many space by guessing and tries to show off how much she knows.
Sushi yes please. Stop poisoning your bakery items and other food products please.
I bet Marks & Spencer food is better than Kirkland
Several years ago I went on a one woman write in comment card campaign at my local Costco addressing “Mr. Kirkland” to bring back the half sheet apricot cream filled carrot cakes. They were humorous yet serious I was demanding the return. It was a futile attempt, obviously.
Geez, I love this brand!
I want a Kirkland smartphone now.
Costco – absolutely a great investment to own – a great investment to shop at – great prices. Overall one of my most favorite companies.
The Costco hotdog proves exactly how smart everyone is.
Bring back the Polish sausage and combo pizza please.
When Craig Jelinek announced retirement I was worried but Ron is totally awesome and equally likable and down to earth! Jim, Craig and Ron they are the embodiment of Costco values!