The Genius Marketing Trick By Five Guys
Rory Sutherland talks about the IKEA effect in marketing. Rory Sutherland, a leading figure in the fields of advertising and behavioral economics, has extensively studied human behavior and decision-making processes. One of the concepts he has explored is known as "The IKEA Effect," a phenomenon that sheds light on how people value and appreciate products more when they have invested effort into creating or customizing them. The term "The IKEA Effect" derives from the well-known Swedish furniture retailer IKEA, which is renowned...