$100M CEO Explains How to Build A Brand in 2024
Want to SCALE your business? Go here:
Want to START a business? Go here:
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: “Gym Launch” does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money – not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
*FULL DISCLOSURE*
I make content to make money – just – on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
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Comments (29)
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PLEASE HELP MEEEE I APPRECIATE WHAT YOUR DOING I CURRENTLY HAVE A VISION AND AM MOVING IN THE DIRECTION LOGO DONE WELL FOR NOW TIL REVAMP BUT WANT TO BRAND IT/MYSELF IM ALL IN WHICH GOT ME HERE $ TO NO $ N A ANGRY WIFE 😂😂😂❤🤙🏽🤙🏽🙏🏽
What is up with the breath right strip. He sounds like he has a nose plug
Wow! This content is powerful 🎉
$100M and still cannot buy a shirt of the right size.
Cut on the steroids dude, is no good.
Insane value, Thank you
fucking love that intro lmao.
Shady!! I thought I was watching seminar, only to find out I was watching a commercial!!🤨 (Bad Branding!!😐)
Remember: He said: "The few people who understand it do a terrible job teaching it". If this person truly knew branding is "pairing", then he would understand that pairing a teaching workshop with a guy in shorts, a baseball cap and something stuck to his nose, takes away from any perception of true authority. Anyone who needs to tell you how much they make to keep you engaged is suspect. This guy is a salesman, nothing more. Buyer beware.
What a complete waste of time. I rather watch paint dry then listen to this boring ass presentation.
Aside humans, what other thing can we pair our products with?
Some of us can afford to pay for models.
03:57 There's nothing vague about it at all. WTF are you talking about 😂
Work triceps much? Geezzz.
Only idiots buys apple every year for no reason. Apple is shit for the last 4-5 years, except of their laptops for professionals
Any tips on how to make this happen as an artist?
the only person who makes money is him by stealing from you
Am blown away 👌👌
This foo is Jacked. 😳
I love this. A free Branding masterclass in 37 minutes
Why does he wear that thing on his nose? Very strange behaviour
Why are so many people hating on this man, all he did is drop some sauce and you brokies are too focused on what he's wearing then the lessons he's been trying to teach you. Idiots! 😂😂🤣🤣
Great video thanks for sharing this video
If sales are your goal Rankstar Autosuggest is a good option.
It feels like this presentation is delivered to an empty conference hall. Where is the audience? It looks like those “fake podcast” videos
Maybe this branding is for a particular demo. Only things I would change is the branding model to lifestyle. If you know the state of celebrity-dom. People do not trust it. We prefer brands tied to lifestyle and micro influencers do this better. The second thing is Kanye, his brand is the “we love to hate him” and he has a cult following so he could say something crazy tomorrow that will offend. being provocative and anti is his brand.
Very insightful breakdown of branding and advertising ❤❤❤❤❤
You look ridiculous
Yea, wait till kamala's tax plan hits that 100m you won't be taking home nearly that much.
Fake Millionaire? Put out by the System to keep people trapped inside their system. Endless YouTube video presentations and interviews. Grant Shapps 2.0. They own nothing. Just the face of multinational monopolies that bought up gyms. Elon is the another example. SNL cameo? Why? Would you bother? If you had that much cash… in real life?
Take a closer look and ask yourself.